The assignment for this week’s blog post is to review a business or company’s blog, and analyze and record how they use their blog. The company blog I have chosen is Shutterfly. I will explain in my post how they use their blog and the features they offer to their readers to access the information their readers are looking for.
What is Shutterfly you may ask? Shutterfly is a web-based store where people can share, create and order products online using their favourite photos. They offer different products for any occasion such photo books, prints, cards/stationary, photo gifts, and products for home décor. Shutterfly also gives customers the ability to share projects with others, and allows their customer to store their images online.
Shutterfly not only offers their customers a website for ordering products online but they also offer a blog Picture More the Shutterfly Community Blog where customers can go to find ideas, tips, lessons, product reviews and more. With their eye catching colours of orange and white, they offer a clean and sleek look to their blog along with pictures that draw their customer’s attention. Their blog is easy to navigate through, and is set up by occasions/holidays for readers to easy find what they are interested in reading about.
Picture More the Shutterfly Community Blog uses features such as a search engine and tabs for most recommended posts, tags, recent posts, and archive posts that allows readers to quickly find specific post that relate to their projects. To engage interaction with their readers to find out what their needs, and wants are they also have a feedback section, email update subscription, and social media sites such as Facebook, Twitter, and Blog RRS Subscription that readers can use to communicate their thoughts and ideas to Shutterfly which are all located on their sidebar. Picture More the Shutterfly Community Blog has approximately 69 contributors that contribute to their blog allowing a variety of perspectives and ideas for readers to follow. The contributors post fresh new ideas a few times a week which gets readers coming back for more.
In conclusion I find that overall the Picture More the Shutterfly Community Blog is well put together with detailed information and easy to follow and navigate through. I do find however for the amount of contributors that contribute to the blog they should have more daily post then having just two to four posts a week. I would recommend this blog to others that are interested in preserving their memories and want to create and look for new ideas on how to do so.